The word “influencer” has become a trendy word passed around like a bottle of beer in the midst of an Oktoberfest revelry. Young people are dreaming of becoming one thus replacing childhood ambitions of becoming doctors, pilots, scientists and the likes. One can vouch for the emergence of the influence culture as a sign of our rapidly changing world. For one, it shines a positive light at affording ordinary individuals a platform to express their voices, opinions and even preference in everything related to lifestyle choices such as in fashion, travel, music, food and so on.